Dysart’s blooper video featuring “buttery, flaky crusts” finds its way to Stephen Colbert


Four years after it first went viral, the Dysarts blooper reel for a commercial featuring Bangor couple Jack and Sonja Palmer “flubbing” the line “baked in a buttery flaky crust” has again gone viral.

Though it appears the first sites to re-discover the video were women’s blog Refinery 29 and British site Metro.co.uk, the video has since been featured all over the Internet yet again, from a long thread on Reddit to Seventeen Magazine. It’s worth noting that the first publication to shed a little light on the video was the Bangor Daily News, on this very blog you’re reading right now, way back in December 2012.

The biggest shout out on this go-round certainly had to be from “The Late Show with Stephen Colbert,” who featured the video on its Friday, Sept. 2 broadcast. You can skip the first part and go straight to 3:28 to see the segment about the Palmers.

The famous video has received more than 3 million views since it was posted nearly four years ago by Sutherland and Weston, a Bangor-based marketing firm. Dysart’s has of course capitalized on the video’s fame, making “Buttery, flaky crust” t-shirts and promoting its delicious chicken pot pie with the Palmers, who are long time, loyal customers.

Here’s the original video. It’s still hilarious!

Emily Burnham

About Emily Burnham

Emily Burnham is a Maine native, UMaine graduate, proud Bangorian and a writer for the Bangor Daily News, where she's worked since 2004. She reports on everything from local bands to local food to all the cool things going on in the Greater Bangor area. In her quest for stories, she's seen countless concerts and plays, been lobster fishing, interviewed celebrities, hung out with water buffalo and played in a ukulele orchestra. She's interested in everything that happens in Maine.